The physical X-Rite ColorChecker Classic runs $80–$100+. If you don't need to photograph a real scene — you just want to verify a LUT, test a grade, or check colour accuracy— a digital chart built from the same reference values does the job for free. Here's the honest breakdown of when each one makes sense.
If your goal is to check whether a LUT or grade behaves — do the greys stay neutral, do skin tones and primaries land where they should — you're testing the transform, not a scene. A digital ColorChecker generated from the official X-Rite Lab D50 values is the correct tool: the numbers are exact, there's no lens, lighting, or JPEG compression in the way, and you can measure the result objectively with a ΔE checker.
Buy the physical ColorChecker when you need to photograph it in the actual scene— matching cameras on a multi-cam shoot, building a camera profile, or setting white balance under the real lighting. No digital chart can capture your set's light. For everything downstream of the camera, though, the digital chart is faster and free.
Preview it free. The clean, colour-accurate PNG is included with Luttie Pro — from a one-time $99.88 lifetime payment — alongside the editor, LUT export, and the accuracy checker.